Upper Floor
Insights
Thinking on content, brand building, and what it takes to grow.
StrategyBuilding a Brand Through Podcasting: 5 Ideas That Actually Work
Building a brand through podcasting isn't about going viral. It's about earning attention, one episode at a time.
April 14, 2026 · 5 min read
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IndustryWhy Every Major Platform Is Betting on Podcasts (And What It Means For Your Brand)
Apple pushing video podcasts. Netflix launching conversation-led shows. Spotify rolling out AI-powered discovery. All in the same month.
April 22, 2026 · 6 min read
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StrategyWhy Playing the Long Game With Your Podcast Beats Chasing Virality
In an era where everything is expected to be instant and shareable, the things that build slowly are the things that last.
May 1, 2026 · 4 min read
↗IndustryPodcasting Is Still Underestimated. That's Your Competitive Advantage.
Joe Rogan's podcast reportedly wasn't nominated for a Golden Globe because the show didn't pay the $500 entry fee.
March 28, 2026 · 5 min read
↗IndustryPodcasting Isn't Just Audio Anymore. Here's What's Changed.
Podcasting isn't just alive. It's evolving into something much bigger — and audio is just the starting point.
March 12, 2026 · 5 min read
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